How is Everyday Phenomenal A Sustainable Brand?

Sustainability is at the heart of everything we do at Everyday Phenomenal, we believe that the clothes we wear should not only look and feel good but also do good for the environment. Sustainability is rather complex and no matter what lengths you go to, not every brand can be 100% sustainable. At EP we are working together to create a product that is fair to the environment and the people wearing it. Here are 4 sustainable practices we follow at Everyday Phenomenal:

1. The Everyday Phenomenal collection is designed to be minimalistic, creating daily wardrobe staples that are timeless and can be worn through from morning until evening. Whilst creating fashionable and stylish pieces, our simplistic designs encourage our customers to keep hold of their clothes for years to come.
2. The material used in our collection is a buttery soft organic cotton fabric, sourced from a small family run manufacturer in Europe with an OEKO-Tex Standard 100 certification. When a fabric holds the Standard 100 label it means that it has been certified free from substances harmful to human ecology, meaning it is harmless to people and mostly to the environment too. OEKO-Tex aims to make all textiles harmless, sustainable, have a low environmental impact and for industry employees to be able to work in safe and fair working conditions. OEKO-Tex also play a key role in helping to push standards surrounding working conditions around the globe. 
3. Finding a factory to produce the EP collection during the pandemic proved difficult however we have finally found a SEDEX certified factory in the UK to manufacture our pieces. Sedex is one of the world’s leading ethical trade membership organisation, whom work with businesses to improve their working conditions. As a small business our founder Ayesha worked hard to find a factory with low minimum quantity orders in order to reduce the chance of any wastage to a minimum.
4. Here at EP we try to be sustainable throughout our entire manufacturing process from the design down to the packaging. We have worked hard to find eco-friendly packaging that is completely biodegradable, from mailer bags to tissue paper. Our marketing materials are printed on entirely recycled and recyclable paper.

In the world we live in today, being transparent as a brand is key to being in touch with your customer. For decades, consumers were left in the dark about where their clothes came from and were desensitised to the appalling nature of the conditions garment workers were forced to work in. On the 24th April 2013, the Rana Plaza building collapse killed 1,134 garment workers in Bangladesh. The tragedy opened the eyes of consumers to the injustices of sweatshops and thus Fashion Revolution movement began. Fashion Revolution week encompasses the anniversary of the Rana Plaza tragedy, running every year from the 19th April - 25th April. 

The Fashion Revolution has become one of the world’s largest fashion activism movement, run by both industry professionals and the public themselves, Fashion Revolution aims to encourage brands to be transparent to their consumers and for their consumers to take interest in where their clothes come from, down to the fabric. Their aim is to create a global fashion industry that conserves and restores the environment and values people over growth and profit. Find out ways you can get involved here.